Thiruvananthapuram
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Digital Marketing Executive

Closing on:

20/02/2018

Brief description :

  •   Assist in managing social media channels (Facebook, Twitter, Pinterest, Instagram, Flickr, YouTube) and editorial calendar to ensure content is timely, relevant, and engaging
  • Prepare weekly updates and reports to track growth and success rates of campaigns
  •  Keep up to date and informed on new social media trends and adapt accordingly
  •  Ensure proper messaging is being executed online
  • Identify leaders and influencers (internal/external) and engage them in brand activities
  •  Assist with website copywriting, proofing, and updating as needed
  •  Researching potential link-building and partnership opportunities
  •  Marketing of digital products such as websites and mobile applications in both ways – Online and Offline.
  • Monitoring the performance of campaigns and other marketing efforts, evaluating them and taking proper measures to improve the performance.
  • Launch optimized online adverts through Google Adwords, Facebook  , twitter to increase company brand awareness.
  •  Be actively involved in SEO efforts (Keyword, image optimization).
  • Preparation of Online newsletters and promotional emails and organize their distribution through various channels.
  • Measure performance of Digital marketing efforts using a variety of Web Analytics tools (Google Analytics, Webtrends).

 

Preferred skills

  • Proven experience as Digital Marketing Executive with excellent understanding of Digital marketing concepts and Practices.
  • Excellent Communication and Interpersonal Skills.
  • Analytical mindset and critical thinking.
  • Should be highly up-to-date with advances in web technology.
  • Must be efficient in using technical language effectively, using all the appropriate internet jargon.
  • Should be comfortable writing and communicating effectively about technology.  
  • Must be able to think creatively about innovative approaches to market.