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SEO Analyst

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Brief description :

  • Develop SEO strategies and implement and monitor campaigns.
  • Perform site analysis, keyword research, and mapping, and assess link building opportunities.
  • Write effective headlines, body copy, and websites.
  • Ensure websites are filled with optimal keywords.
  • Consult with web designers to improve the navigation of a site to enhance its search engine ranking.
  • Create and support marketing content to socialize and use for social media purposes.
  • Perform competitor SEO research.
  • Based on analysis, results and client feedback continually improve and modify strategies to optimize effectiveness.
  • Prepare analytics and ranking reports and present to clients and management.
  • Maintain maximum effectiveness while adhering to strict deadlines and budgets.
  • Keep pace with SEO, search engine, social media, and internet marketing industry trends and developments.

Preferred skills

  • Experience in Search Engine Optimization (SEO) and Search Engine Marketing (SEM).
  • Experience with website analysis using a variety of analytics tools including Google Analytics, Google Webmaster tool and Bing Webmaster tool.
  • Experience working with popular keyword tools ( SEO Power suite, Keyword Planner, Word Tracker, Keyword Discovery, etc)
  • Experience working with CMS and building/administering content in CMS environments.
  • Knowledge of HTML/CSS and website administrations