Develop, execute, and monitor marketing programs for a Robotic Company across a variety of channels in line with the GTM strategy derived.
Deploy successful marketing campaigns and own their implementation from ideation to execution
Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity,social media, lead generation campaigns, copywriting, performance analysis
Produce valuable and engaging content for our website and blog that attracts and converts our target groups
Need a thought leadership to effectively implement the GTM by addressing the challenges and getting the results when we go for implementation. You need to own the entire marketing initiative of the product track.
Give direction to marketing efforts with the most effective methods and tools
Assessing marketing needs to make recommendations in allocation of marketing budgets across all programs, measuring and tracking results of marketing programs, reporting on return on investment (ROI); Measure and report on the performance of marketing campaigns, gain insight and assess against goals
4-5 years of Marketing experience
A data-driven approach to marketing
Strong quantitative, analytical, and problem-solving skills
Should have good oral & written communication skills
Ability to work independently in a fast-paced environment to drive both strategy and ground execution
Possess expertise in use of various content types and engagement methods, such as video, blogs, social media, email to execute digital programs.
Highly creative with experience/knowledge in identifying target audiences and devising digital campaigns that engage, inform and motivate