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Email Marketing Specialist

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Brief description :

  • Work closely with sales and marketing teams to identify our target email audience and grow our email list, using particularly placed sign-up forms and gated content throughout the larger website
  • Design and implement direct email marketing campaigns. This includes (but is not limited to) developing copy and subject lines, designing email templates, building email lists, and more.
  • Manage and report on email marketing campaigns and results; use results to determine ROI, make suggestions for improvements, and establish best practices
  • Ensure prompt, accurate, and error-free communication with customers to build loyal relationships and minimize unsubscribes
  • Work with leadership to determine goals; report on sales revenue generated from email marketing efforts
  • Maintain email database
  • Upgrade email sends through sourced graphics, customization, calls-to-action, and additional advanced features
  • Ensure emails follow industry standards and privacy policies

Preferred skills

Experience with major email marketing service providers, like Sendgrid, Sendinblue, Mailchimp.

Ability to track, measure, and report on results of email marketing campaigns to determine ROI

Sufficient experience in marketing automation and content management systems

Excellent analytical skills and ability to provide actionable insights from data

Knowledge of best practices for creating email templates, dynamic content, testing methodologies, list segmentation, drip campaigns, deliverability and CAN-SPAM laws

Ability to manage and prioritize multiple projects and work around tight deadlines in a fast-paced environment.

Expert knowledge of developing rule-based logic and email templates that integrate personalized dynamic content elements.