Strategy development and planning of campaigns that can promote the business and generate genuine traffic.
Implementation of the marketing campaigns right from ideation to final analysis and refinement.
Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments.
Develop and execute marketing activities focused on lead generation, lead nurturing, conversion optimization and driving awareness and brand equity.
Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies.
Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads.
Identify effectiveness and impact of current marketing initiatives with tracking and analysis and optimize accordingly.
Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, branding activities, strategies, and budgets.
Creating engaging and informative content for the website, blog, social media, and any other content marketing channels that the business might leverage.
Preferred skills
Proven success in developing marketing plans and campaigns.
Excellent written and verbal communication skills.
Strong project management, leadership, and decision-making skills.
Proficiency with online marketing and social media strategy.
Campaign management, sales or marketing experience within B2B SaaS solutions, or similar sectors.
