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Marketing Manager

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Brief description :

  • Strategy development and planning of campaigns that can promote the business and generate genuine traffic.
  • Implementation of the marketing campaigns right from ideation to final analysis and refinement.
  • Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments.
  • Develop and execute marketing activities focused on lead generation, lead nurturing, conversion optimization and driving awareness and brand equity.
  • Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies.
  • Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads.
  • Identify effectiveness and impact of current marketing initiatives with tracking and analysis and optimize accordingly.
  • Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, branding activities, strategies, and budgets.
  • Creating engaging and informative content for the website, blog, social media, and any other content marketing channels that the business might leverage.

Preferred skills

  • Proven success in developing marketing plans and campaigns.
  • Excellent written and verbal communication skills.
  • Strong project management, leadership, and decision-making skills.
  • Proficiency with online marketing and social media strategy.
  • Campaign management, sales or marketing experience within B2B SaaS solutions, or similar sectors.